Those who control and use the media have the power to impact the beliefs, attitudes and consciousness of the world. Collectively, the media provides the largest potential driving force for social evolution that the world has ever known.

The media industries wield this awesome power through the tools of information, education and entertainment, especially amplified through the power of the Internet. Those who apply these tools therefore carry a tremendous responsibility.

We feel that the wise application of the media includes the teaching of:

• Effective communication
• Conflict resolution skills
• Compassionate, humanistic values
• Positive, constructive belief systems and conversations for possibility
• Personal and social responsibility

META therefore supports media industries professionals who have a clear and positive vision, combined with the commitment to produce high-quality transformative content.

"Television can teach. It can illuminate. Yes, it can even inspire.
Otherwise it is merely wires and lights in a box."

-Edward R. Murrow